Santa Barbara, also known as the American Riviera, is a city in California, United States that is ideally located between the sea and the Santa Ynez Mountains. It is a popular resort city and tourist destination due to the many attractions that it offers.

Santa Barbara is also visited for its historical and cultural districts that feature distinct architecture such as the red-tiled roofs of many homes and buildings. With its warm beaches, it is not surprising that the city is a year-round tourist destination. Popular spots include the Stearns Wharf, the Santa Barbara Zoo, El Paseo Shopping Mall which is the oldest in California, and several parks such as the Santa Barbara Botanic Gardens, Douglas Family Preserve, and Butterfly Beach. Those seeking the solace of the wilderness, on the other hand, can go trekking or camping at the remote areas of the Los Padres National Forest located beyond the mountains.

Tourists also visit Santa Barbara for its festivals and street parades. Some notable celebrations are the annual Summer Solstice Parade, Santa Barbara International Film Festival, and the annual Fiesta which features other attractions such as the Rose Bowl and the Flower Girls and Las Señoritas.